{"id":5612,"date":"2020-11-03T08:51:16","date_gmt":"2020-11-03T08:51:16","guid":{"rendered":"https:\/\/wineglass-communication.hu\/bormarketing-konyv\/"},"modified":"2023-01-25T13:20:01","modified_gmt":"2023-01-25T13:20:01","slug":"wine-marketing-book","status":"publish","type":"page","link":"https:\/\/wineglass-communication.hu\/en\/wine-marketing-book\/","title":{"rendered":"Wine marketing book_"},"content":{"rendered":"

[vc_row][vc_column][vc_row_inner][vc_column_inner el_class=”qodef-content-alignment-center”]

\n\t\t\tAll wineries need marketing.<\/span>\t<\/h1>[\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner css=”.vc_custom_1605085717304{padding-top: 20px !important;padding-bottom: 30px !important;}”][vc_column_text]Most of those who have started on this road will already know that just doing it is not enough, what matters is how you do it. It is not enough to post something on your social media page from time to time. At the heart of successful communication is a conscious strategy behind what you say.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]

\n\t\t\tWine marketing - mindset changing tools for a modern and successful winery. This book was written to help people working in wineries to do their job in marketing in a conscious and effective way.\t<\/p>[\/vc_column][\/vc_row][vc_row el_class=”grey” css=”.vc_custom_1605262078163{margin-top: 50px !important;}”][vc_column css=”.vc_custom_1605086607388{padding-bottom: 40px !important;}”][vc_column_text css=”.vc_custom_1661946843316{padding-top: 50px !important;padding-bottom: 50px !important;}”]It focuses on three aspects of the tools particularly useful for wineries:[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”szamlalos grey”][vc_column width=”1\/3″ el_class=”qodef-content-alignment-center”]

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\n\t\t\t01<\/span>\n\t<\/div>\n\t
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\n\t\tWHAT IS THE LOGIC OF THE SYSTEM?\t<\/h3>\n\t\t

Why do consumers go to Facebook?<\/p>\n\t\t\t<\/div>\n<\/div>[\/vc_column][vc_column width=”1\/3″ el_class=”qodef-content-alignment-center”]

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\n\t\t\t02<\/span>\n\t<\/div>\n\t
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\n\t\tWHAT STRATEGY TO FOLLOW TO ACHIEVE YOUR BUSINESS GOALS?\t<\/h3>\n\t\t

What are the steps needed to build a loyal customer base?<\/p>\n\t\t\t<\/div>\n<\/div>[\/vc_column][vc_column width=”1\/3″ el_class=”qodef-content-alignment-center”]

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\n\t\t\t03<\/span>\n\t<\/div>\n\t
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\n\t\tPRACTICAL TIPS\t<\/h3>\n\t\t

Immediate, results-oriented solutions<\/p>\n\t\t\t<\/div>\n<\/div>[\/vc_column][\/vc_row][vc_row css=”.vc_custom_1605262109089{margin-top: 30px !important;}”][vc_column][vc_row_inner][vc_column_inner el_class=”qodef-content-alignment-center”][vc_column_text]<\/p>\n

Topics<\/h2>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row el_class=”temaink colorpink”][vc_column el_class=”temainklist”][vc_column_text]What makes a good website?<\/span>[\/vc_column_text]

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<\/div>\n<\/div>[vc_column_text]How can you make your social media communication really useful?<\/span>[\/vc_column_text]
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<\/div>\n<\/div>[vc_column_text]How can the world’s biggest search engine help you?<\/span>[\/vc_column_text]
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<\/div>\n<\/div>[vc_column_text]How can you turn occasional guests into regulars?<\/span>[\/vc_column_text]
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<\/div>\n<\/div>[vc_column_text]How to communicate with the press and other opinion formers?<\/span>[\/vc_column_text]
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<\/div>\n<\/div>[vc_column_text]How to improve your partnerships?<\/span>[\/vc_column_text]
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<\/div>\n<\/div>[vc_column_text]How to get stronger by acting together?<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”testim”][vc_column]
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\n\t\t"T\u00f3th Adrival m\u00e9g a Szeksz\u00e1rdi borvid\u00e9k kommunik\u00e1ci\u00f3j\u00e1n dolgoztam egy\u00fctt, \u00e9s egy \u00f6tletes, nyitott, mindig j\u00f3kedv\u0171 \u00e9s (nem utols\u00f3sorban) hangyaszorgalm\u00fa csapatj\u00e1t\u00e9kost ismertem meg benne. A k\u00f6nyv\u00e9t sok k\u00e9zzelfoghat\u00f3 p\u00e9ld\u00e1val, olvasm\u00e1nyos form\u00e1ban \u00e9p\u00edti fel, hogy mik\u00e9nt kommunik\u00e1ljunk hitelesen a borr\u00f3l az Y \u00e9s a Z gener\u00e1ci\u00f3knak. Melegen aj\u00e1nlom minden magyar bor\u00e1sznak! Van mit tanulnunk t\u0151le\u2026"\t<\/h4>\n\t\t\t

\n\t\n\t\tIfj. Heimann Zolt\u00e1n - Szeksz\u00e1rd\t<\/span>\n \n\t\t\t<\/span>\n <\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>

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\n\t\t"E k\u00f6nyv sz\u00e1momra \u2013 vid\u00e9ken \u00e9l\u0151 bortermel\u0151nek - nagyon sok piac- \u00e9s m\u00e1rka\u00e9p\u00edt\u00e9si inform\u00e1ci\u00f3t, gyakorlati tan\u00e1csokat adott. Nagyon j\u00f3l \u00f6sszeszedett, a bortermel\u0151k nyelv\u00e9re \u00edrt tud\u00e1sanyagot k\u00edn\u00e1l. A k\u00f6nyv szeml\u00e9letform\u00e1l\u00f3 \u00fczenete felh\u00edvja a termel\u0151i figyelmet az \u00e1tgondolt, tudatos \u00e9p\u00edtkez\u00e9sre, a vil\u00e1gban m\u0171k\u00f6d\u0151 \u00e9s terjed\u0151 kommunik\u00e1ci\u00f3s lehet\u0151s\u00e9gekre \u00e9s azok j\u00f3 haszn\u00e1lat\u00e1ra."\t<\/h4>\n\t\t\t

\n\t\n\t\tL\u0151rincz Gy\u00f6rgy - Eger\t<\/span>\n \n\t\t\t<\/span>\n <\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>

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\n\t\t"Adrienn k\u00f6nnyen \u00e9rthet\u0151en, g\u00f6rd\u00fcl\u00e9kenyen, p\u00e9ld\u00e1kkal al\u00e1t\u00e1masztva \u00e9s nagyon olvasm\u00e1nyosan vezeti v\u00e9gig a t\u00e9m\u00e1val ismerkedni v\u00e1gy\u00f3 olvas\u00f3t. Ebb\u0151l a k\u00f6nyvb\u0151l t\u00e9nyleg k\u00f6nnyen lehet tanulni."\t<\/h4>\n\t\t\t

\n\t\n\t\tGere Andrea \u2013 Vill\u00e1ny\t<\/span>\n \n\t\t\t<\/span>\n <\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>

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\n\t\t"A k\u00f6nyv kifejezetten bor\u00e1szatoknak sz\u00f3l, \u00e9s nagyon gyakorlatias, hasznos, szerintem hi\u00e1nyp\u00f3tl\u00f3!"\t<\/h4>\n\t\t\t

\n\t\n\t\tCsetvei Krisztina \u2013 M\u00f3r\t<\/span>\n \n\t\t\t<\/span>\n <\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>

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\n\t\t"Csak aj\u00e1nlani tudom minden bor\u00e1sznak \u00e9s bortermel\u0151nek Adrienn k\u00f6nyv\u00e9t, abszol\u00fat hi\u00e1nyp\u00f3tl\u00f3nak tartom. A nyelvezete \u00e9rthet\u0151, a marketing sok ter\u00fclet\u00e9re kiterjed. Nemcsak tud\u00e1st ad \u00e1t, hanem hasznos \u00e9s gyakorlatias tan\u00e1csokat is ad azoknak, akik m\u00e9g kezd\u0151k, de azoknak is, akik szeretn\u00e9k fejl\u0151dni."\t<\/h4>\n\t\t\t

\n\t\n\t\t\u00c1rvay Angelika \u2013 Tokaj\t<\/span>\n \n\t\t\t<\/span>\n <\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>

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\n\t\t"Kort\u00e1rs, gyakorlatias megfogalmaz\u00e1s\u00e1val seg\u00edti a j\u00f6v\u0151 sikeres \u00e9p\u00edt\u00e9s\u00e9t. K\u00f6zvetlen, remek \u00fatmutat\u00f3."\t<\/h4>\n\t\t\t

\n\t\n\t\tSebesty\u00e9n Csilla - Szeksz\u00e1rd\t<\/span>\n \n\t\t\t<\/span>\n <\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t<\/div>\n<\/div>[\/vc_column][\/vc_row][vc_row el_class=”szerzorol grey”][vc_column][vc_row_inner][vc_column_inner el_class=”qodef-content-alignment-center”][vc_column_text]<\/p>\n

About the author<\/h2>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text css=”.vc_custom_1661947128127{padding-top: 30px !important;}”]As the founder of Wineglass Communication, Adrienn T\u00f3th helps wineries and wine regions to achieve their communication goals. With a degree in economics and a background in hospitality, retail and journalism, she gained her wine knowledge from the Wine and Spirit Education Trust’s Diploma course in London. In this book, she has condensed the knowledge she has accumulated over the last decade and a half of communicating about wine.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row disable_element=”yes”][vc_column]

\n\t
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I want to improve in wine marketing<\/span><\/div>\n\t\t\t
\n\t\t\tOrder the book!<\/span><\/a>\t<\/div>\n\t<\/div>\n<\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_row_inner][vc_column_inner el_class=”qodef-content-alignment-center”][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner css=”.vc_custom_1605085717304{padding-top: 20px !important;padding-bottom: 30px !important;}”][vc_column_text]Most of those who have started on this road will already know that just doing it is not enough, what matters is how you do it. It is not enough to post something on your social media page from time to time. At the heart of successful communication is […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-5612","page","type-page","status-publish","hentry"],"yoast_head":"\nWine marketing book_ - Wineglass Communication<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wineglass-communication.hu\/bormarketing-konyv\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wine marketing book_\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_row_inner][vc_column_inner el_class=”qodef-content-alignment-center”][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner css=”.vc_custom_1605085717304{padding-top: 20px !important;padding-bottom: 30px !important;}”][vc_column_text]Most of those who have started on this road will already know that just doing it is not enough, what matters is how you do it. 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