First, you should consider where exactly your description is going to end up. With regards to back labels, it\u2019s obvious that the bottle is already in the customer\u2019s hands, so your description should focus on aromas, character and perhaps tips for food matches. Instead of being matter-of-fact and dry you may add some imaginative touches in your description but don\u2019t let your imagination run wild and overdo it because this way you risk ending up with something ridiculous.<\/p>\n
![\"boros_palack\"](\"https:\/\/wineglass-communication.hu\/wp-content\/uploads\/2016\/10\/boros_palack-1024x709.jpeg\")
<\/p>\n
As for a website \u2013 where you have a lot of space to work with \u2013 you should aim for providing your customers with accurate and clear information. Any information that might help them making their decisions is useful and therefore should be included.<\/p>\n
Should you really care about describing appearance?<\/strong><\/p>\n Actually appearance can say a lot about a wine: the technology applied (filtered or not), age (young or mature) or the variety (pinot noir or tannat). It can even reveal things about how the wine tastes: a light, transparent, greenish, citrusy coloured sauvignon blanc made without oak looks quite different from California Chardonnay aged in barrels. Here\u2019s a list of some common terms.<\/strong><\/p>\n Intensity: pale, medium, deep Mia Kodela<\/p>\n","protected":false},"excerpt":{"rendered":" When making a wine description for your homepage, social media site or back label it\u2019s best to follow the traditional scheme. Appearance \u2013 nose \u2013 palate – structure is the well-established order and it is easy for customers to understand. External features are not without importance but perhaps you shouldn\u2019t spend too much time on […]<\/p>\n","protected":false},"author":1,"featured_media":5396,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[333],"tags":[],"class_list":["post-5632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\n
\nBy using standard terminology you\u2019re helping your customers in the long run, as it is easier to understand what you mean if you avoid unusual descriptors.<\/p>\n
\nClarity: clear, cloudy, hazy
\nWhite wine: lemon-green, straw, gold, amber, brown
\nRos\u00e9: pink, copper, salmon, orange
\nRed wine: purple, ruby, red, garnet, brick<\/p>\n