Who is this programme for?
For those who feel that, although they are active in marketing, they are missing something in their communication. They post regularly, update their websites regularly, but are still uncertain what they should be talking about and how.
We recommend this programme to wineries where there are employees tasked with general communication activities, but they don’t have the time or the budget to attend courses or read communication textbooks, however they still have the desire to improve.
What to expect if you participate in this programme?
It’s not a crash course lasting a few hours. Finding the voice and stories of the winery will take longer, and often we will be doing more listening than talking.
However, we believe that wineries have the opportunity to develop a special relationship with consumers. A relationship of trust that can become truly valuable. And it’s not about online quizes with prize money and template images, but about finding your own character. Once this is achieved, you can make rational decisions about which communication channels support your business objectives best, and plan ahead what to say and how to say it on the various channels.
How does this programme work in practice?
The programme takes at least six months to complete and it consists of monthly sessions lasting 4-6 hours. During the first half of the period, the focus is on getting to know the client as well as possible, while the second half is about launching communication activities, testing tools and combinations of tools, and analysing the results of the past period.
How much does it cost?
A consultation costs HUF 150.000 + VAT per session.