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The length and style of a wine description should be tailored to suit the character of the publication and the needs of the target audience, i.e. the back label of a bottle for sale in a hypermarket should have a different type of wine description than the data sheet or the shelf talk of a premium wine.

In many cases, consumers or commercial partners come across websites where the most recent entry in the “News and updates” section is two or three years old. Obviously it’s not because nothing has happened since then, but there’s no writing talent at hand or time to do the job. We will send you a proof-read text, translated into English by a specialist translator if required, after a telephone survey. 

It is now a widely accepted truth that every winery should have a website, as it is the most cost-effective way to reach consumers. Unfortunately, less attention is paid to the fact that due to the changing technical means (more and more people are surfing the internet from mobile devices, so the website should be clear and manageable even when using a smartphone) and visual needs (a clear, easy-to-read website), it is worth updating the appearance of your website every 5-10 years. We are happy to help you with this.  

However it might happen that the winery is happy with the visual aspect of the website, but the textual content has not been touched for several years and is now outdated. In this case, we would be happy to review the winery’s site with you and update the textual content based on the information you have agreed upon verbally.

Some wineries have a good website, a functioning webshop and a full range of tasting rooms. However, the winemaker doesn’t want to spend day after day managing the winery’s social media channels (Facebook, Instagram), editing photos, writing posts, setting up ads, searching for content. We do all that for him, so that he can concentrate on what’s most important – the grapes and the wine. 

We can also provide a complex service in these areas too, as according to your professional requirements we can write the text, provide translation, images and graphic design for the project.

We can develop and implement complete thematic campaigns to support the achievement of a clearly defined objective, whether it’s the promotion of a winery’s wine range, a festival event or an image campaign. 

For wineries, wine regions or wine organisations, we use the information provided to write a press release for a newsworthy event or event that is not only professionally relevant, but also useful and attractive to journalists. The press release will be sent to editors and bloggers. We are well aware of the fact that the success of a press release can be greatly enhanced by the right photos and background material.  

With a track record of successful tenders, we know that for a complex development tender, the communication objectives must not only be effective and efficient, but also comply with the formal requirements of the tender and the need to deliver the tasks on time is also of paramount importance. 

For the effective communication of community events organised by wine organisations or wine regions, as well as larger programmes organised by individual wineries, it is important to provide a thorough and clear description of the programme and to use different social media platforms. The communication channels and tools used for each event are always adapted to the characteristics of the programme. In addition to the national trade press, we also actively engage with the general, business and lifestyle media, sending out press invitations to support the possibility of follow-up coverage. 

We have built an ever-expanding network of contacts among hospitality, wine trade and specialised trainers, as well as professional, general, economic and lifestyle journalists. Thanks to this, we can not only plan and organise a press conference, portfolio tasting or study tour, but also help you to compile a list of invited guests. 

We are lucky to work with some of the most talented people in gastronomy photography, so we can recommend the right photographer for the subject matter, whether it’s a bottle, food, event, landscape or portrait shoot.

A multi-faceted service based on annual planning in close contact with the client, including tasks such as updating websites, compiling and sending out newsletters, managing social media platforms, producing wine descriptions and organising study tours/portfolio tastings.