Let’s tell more in pictures!
Let’s deepen our understanding of Instagram: continuing our previous article, we will now look at the topic of images and the hashtags that are now commonly used.
Instagram is popular mainly because it allows you to instantly spread the vibe of your winery wherever you are, and thus strengthen the connection between you and your followers. But what is the right theme to capture, what is it that people find interesting? Krisztina Kovács, blogger at drkuktart.com, will answer this question.
“If you take the picture yourself, try to capture moments from the everyday life of the winery that are hidden from outsiders. These subjects may seem ordinary to you, but for others it’s a way to escape the everyday treadmill. Personally, I like details found in the outside world or in interiors, so I find it exciting when objects found around the cellar are photographed either in their everyday existence or temporarily take on some new meaning placed in an unusual setting. It can also bring us closer to working with grapes, to the cellar and technology that serve as the sites of each stage in the winemaking process, or to share posts where you add topical thoughts to the image, explaining them at greater length. And when it comes to the final product, a glittering wine glass filled with wine has both a glamorous profile and a top view, while the bottle tends to shine when it is flipped sideways, whether placed in a minimalist setting or lush environment.”
It is important to post ethically and legally, which in our case means that if you want to use an image that you did not take, you should ask the author for permission and display their name. Although this may seem excessive at first, in practice it can help you to avoid unwanted legal problems.
If the number of followers still does not reach the number we have dreamed of, it is worthwhile to announce our presence on Instagram on the winery’s other platforms (website, facebook, newsletter). If even that doesn’t bring you success, it’s worth learning the secrets of hashtags.
“A hashtag is nothing more than a phrase consisting of a double cross-like sign followed by a word without a break, which makes the word searchable thanks to the above combination. You can hashtag in any language, but first consider who you want to address; it’s important that your target audience understands it. So for a Hungarian product, it’s a good idea to use a hashtag in Hungarian. For example, #magyarbor (and not #magyar bor, which only makes the word “magyar” searchable) might be good, but if you want to address an international audience, it’s handy to add the hashtag #hungarianwine. The more hashtags you use, the more contexts it becomes available in, but you can’t use an infinite number of hashtags, because instagram currently allows 30 hashtags for a given picture from a single user. But quantity is not everything here. Try to use as few generic words as possible. It’s always a good idea to use your brand name and the more typical words associated with it as hashtags, preferably without accents (winery name, grape variety, wine name, wine region, nationality+wine, etc.). There are several opinions on the subject, but in my opinion the best hashtag is not necessarily the most popular. It is also important to use a hashtag that will make the searchable post stand out among the millions of people on instagram. Go for it!”
László Burai