Planning in content marketing
You can read the previous part of our series on content marketing by clicking here and find the full list at the bottom of this post. It is worth planning at least three months in
Creating ideas
You can read the previous part of our series on content marketing by clicking HERE, and you will find the full list at the bottom of this post. Why should you be aware of the proce
Russian River Valley and social marketing
In an earlier interview, we looked at the workings of regional wine marketing organisations around the world and interviewed a community leader from the Weinviertel and Napa Valley
Under pressure
As we have seen packaging, that is mainly the label plays a significant part in selling most wines today. It is only natural that every winery wants to give their wines creative, m
Weinviertel and community wine marketing
We continue our series of interviews in which we look at the wine marketing activities of international wine organisations through three questions. Last time we visited Napa Valley
Let’s tell more in pictures!
Let’s deepen our understanding of Instagram: continuing our previous article, we will now look at the topic of images and the hashtags that are now commonly used. Instagram i
Storytelling in photographs
Instagram is one of the fastest growing social media platforms, where you can tell your story in the simplest way, through photos. Here are some facts that show why, as winemakers,
Cover photo and profile picture on Facebook
Your winery’s Facebook page is defined by two visual elements, the cover image and the profile picture. The cover image is the one that acts as a quasi-header at the top of t
Napa valley and community wine marketing
We are launching a series of interviews to explore the wine marketing activities of international wine organisations through three questions. Wine region: Despite the fact that hig